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CTV AD DAYS Europe 2024 (25)

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Our Speakers

Vjeko Srednoselec

Chief Operating Officer

Dentsu

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Alexa Constantinescu

Media Solutions Partner

GroupM

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Casper van-Wandelen

Retail Media Lead BNX

Unilever

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Peter Malatinszky

Moderator

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​​Anna Michalowska

Head of Content & Marketing

Rakuten TV

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Katarzyna Drogowska

Head of AVOD Streaming & Player Editorial Director

Warner Bros. Discovery Poland

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Kenechi Belusevic

VP Business Development and Distribution

Warner Bros. Discovery

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Nikodem Rudziński

Programmatic Specialist

MTA Digital

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Natalia McKinnon

CEE Retail Media Manager

Haleon

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Tome Miladinoski

Group content and broadcasting lead

A1 Telekom

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Matej Lončarić

Chief Digital Officer

CME Adria

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Stafaniya Radzivonik

Founding Board Member

The Women in Programmatic Network

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Joanna Szymańska

Development, Product, and Operations Director

Clear Channel Poland

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Małgorzata Stępnicka

Marketing Director

Audika Polska

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Laura Gonzalez

Director of Market Intelligence & Monetization

WhaleTV+

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Marta Wojciechowska

Omnichannel Senior Business Manager

Douglas

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Ibtissam Mourna

Digital Manager

Procter & Gamble

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Stefan Beckmann

Senior Regional Director, Northern Europe

FreeWheel

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Alexander Von Woikowsky

Managing Director

Goldbach

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Key topics 2024







Media Partners

NXT Media Days Europe

CTV Ad Days Europe is collocated with two other dynamic event series Retail Media Days CEE and Nextv Series Europe – under the unified brand, NXT Media Days Europe. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

NXT Media Days Europe brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Europe is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

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Collocated Events

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Digital ad inventories, measurement tools and targeting capabilities to forge the future of CTV in Europe

In May, the first CTV Ad Days event in Europe took place in London, putting the spotlight on the potential of streaming and TV advertising across European markets. 2023 and the beginning of 2024 have seen a surge in interest in premium video ad offerings in the region, with local and global players consistently launching new digital advertising inventories and brands increasingly turning to CTV to reach consumers on the big screen. This shift enriches marketing models with comprehensive data sets. To grasp these new opportunities fully, it's crucial to understand the transformations faced by the European ad industry.

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European Broadcasters' Strategic Moves in Digital Video Advertising

Last week, ITV introduced BE Studio, a creative studio dedicated exclusively to Ad Funded Entertainment (AFE), aiming to foster emotional connections between brands and ITV audiences. The studio’s primary strategy for building these connections involves creating entirely new formats, capitalizing on the rapid growth of AVOD. The launch of BE Studio signifies ITV’s commitment to enhancing its ad-funded platform ITVX and Social Production resources, further bolstering existing creative capabilities. This move aims to achieve greater integration between ITV Commercial and ITV Creative, reinforcing the broadcaster’s position in the industry. It illustrates the refocusing of European broadcasters on AVOD, shifting away from the prevalence of the subscription-based model over the last few years.

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Venue

Address

Regent Warsaw Hotel, Poland

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