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Our Speakers

Lara Izlan

Director of Data Strategy

ITV

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Guy Southam

Director of Product Development, Advanced Advertising

Synamedia Iris

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Rachel Rakowski

Global Head of Gaming

We Are Social

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Alex Hodge

Senior Director, Digital Ad Sales & Innovation

Warner Bros. Discovery, UK & Ireland

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Zach Belmont

Vice President, International Programmatic Revenue

Paramount

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Nina Mackie

Growth, Brand Partnerships (UK, EU, MENA)

Spatial

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Paul Hackwell

Head of FMCG Strategic Advertising Accounts

Amazon

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Jingying Liu

Head of Global Media

Reckitt

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Raphaël Pieri

Head of Agencies & Development EMEA

TF1 PUB

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Harry Lang

VP of Marketing

Kwalee

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Cadi Jones

SVP Europe

Index Exchange

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Thomas Stimpfig

Head of Video

PHD

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Bérengère Maquaire

Global Digital Business Director

Zenith

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Michiel Lok

Director of Media Solutions

GroupM

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Jeff Eales

Director of Systems Strategy

Sky

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David Cottell

Programmatic and Platforms Senior Lead

Channel 4

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Lesley Myers-Lamptey

Head of Commerce Strategy

T&Pm

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Patrick Zinga

Digital Media, Data & MarTech Lead

Heineken UK

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Djordje Djuricic

Senior Product Manager

United Cloud

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Aimee Fanton

Digital and Media Lead

Diageo

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Dean Harris

Head of Co-op Media Network

Co-op

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Dane Buchanan

Chief Data & Analytics Officer

M&C Saatchi Performance

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Shanta Rampersad

Executive Director AdOps Tag Management and Analytics

OMD

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Dan Cohen

Director, Product and Advertising Innovation, UK and Europe

Sky

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Zac Selby

Global Programmatic Lead

Dentsu

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Florian Moritz

Director Product & Partner Management

Goldbach

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Paul Wright

Head of Uber Advertising UK&I

Uber

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Albert-Jan Tebbe

Director Advanced Advertising

Liberty Global

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Nadine Warren

Advanced Advertising Manager

ITV

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Samuel Olive

Head of Video

Wavemaker UK

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Matej Loncaric

Chief Digital Officer

CME Adria

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Maxime Carboni

Chief Business Officer

Euronews Group

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Shaun Keeble

VP Digital

Banijay Rights

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Francesco Barbarani

Director of Digital & Experience

Rai Pubblicità

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Rob Edwards

Head of Media & Digital

Arla Foods

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Matt Claisse

Media Innovation Director

Boots Media Group

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Philipp Rotermund

CEO

Wedotv

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Key topics 2024







Media Partners

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

European Broadcasters' Strategic Moves in Digital Video Advertising

Last week, ITV introduced BE Studio, a creative studio dedicated exclusively to Ad Funded Entertainment (AFE), aiming to foster emotional connections between brands and ITV audiences. The studio’s primary strategy for building these connections involves creating entirely new formats, capitalizing on the rapid growth of AVOD. The launch of BE Studio signifies ITV’s commitment to enhancing its ad-funded platform ITVX and Social Production resources, further bolstering existing creative capabilities. This move aims to achieve greater integration between ITV Commercial and ITV Creative, reinforcing the broadcaster’s position in the industry. It illustrates the refocusing of European broadcasters on AVOD, shifting away from the prevalence of the subscription-based model over the last few years.

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Debunking OTT advertising: what is the actual value of CTV ads in Europe top 5?

CTV advertising will generate an estimated 2 billion EUR in revenues in Europe top 5 markets in 2023, a 34% increase from the previous year. The growth of CTV advertising revenues is expected to be more than 2.7 times faster than the overall revenue growth of non-CTV advertising generated by OTT video platforms for 2023. Ads are getting digitalized across all segments A growing number of ad products are available on fully digital platforms: on OTT services and video-on-demand platforms deployed across all screen types and on linear channels with addressable solutions deployed on set-top boxes and on HbbTV. CTV advertising is expected to account for 25% of all video platforms’ revenues in Europe top 5, and a record 8% of the overall revenues generated by TV and video advertising across the 5 markets for the year 2023.

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