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Stafaniya Radzivonik

Founding Board Member

The Women in Programmatic Network

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Stafaniya Radzivonik

Founding Board Member

The Women in Programmatic Network

About the speaker

Stafaniya Radzivonik, is a programmatic, operations and yield management leader with more than seven years of adtech experience and a proven track record of executing effective strategies to deliver ad revenue results across the EMEA and US markets.

Radzivonik has expertise in the programmatic and ad tech ecosystem, deep knowledge of global data privacy regulation frameworks such as CCPA, LGPD, GDPR, and TCF v.2, as well as wide cross-functional experience across both supply and demand.

Panels

Monetisation models for publishers in the CTV space

Joanna Szymańska

Development, Product, and Operations Director

Clear Channel Poland

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Joanna Szymańska

Development, Product, and Operations Director

Clear Channel Poland

About the speaker

Joanna Szymańska, the Development, Product, and Operations Director at Clear Channel Polska, has over 18 years of experience in the media industry. She specializes in market positioning of the company’s offerings, brand strategy development, and effective implementation—including introducing Programmatic Digital Out-of-Home (pDOOH) in Poland. Responsible for inventory development, network maintenance, and executing advertising campaigns, she carries out her duties in line with Philip Kotler’s maxim: “The best advertising is done by satisfied customers.

Panels

Media optimising and strategies for brands and agencies

Małgorzata Stępnicka

Marketing Director

Audika Polska

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Małgorzata Stępnicka

Marketing Director

Audika Polska

About the speaker

Malgorzata Stepnicka is a seasoned marketing professional with a robust background in media management and brand communication strategy execution across multiple industries. Recently, she has served as Marketing Director at Audika ACS, where she led multiple initiatives to help more people hear better. In addition, she offers comprehensive marketing services as the owner of Marketing Trends, driving brand launches and strategic marketing initiatives for companies.

With 15 years of experience in the media market, Malgorzata has held pivotal roles at Starcom, Mindshare, Wavemaker, Havas Media, and Onet. At Starcom, she led digital efforts for Grupa Żywiec, optimizing digital KPIs and media strategies, and also executed e- commerce-related partnerships for VISA. During her time at Mindshare, she spearheaded media planning for top-tier clients such as T-Mobile and Unilever, earning two Effie Awards for innovative charity activations for Fundacja Hospicjum Onkologiczne w Warszawie. At Wavemaker, she directed media strategies for major brands such as Nestle and Colgate-Palmolive, while at Havas Media, she enhanced the market presence of Hyundai and HBO through precise media execution and leveraging brand impact.

Malgorzata holds a Master’s degree in E-Business, along with certifications, highlighting her expertise in communication strategy and using data-driven insights to maximize brand impact.

Panels

Ensuring brand safety, suitability and measurement on CTV

Laura Gonzalez

Director of Market Intelligence & Monetization

Whale TV+

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Laura Gonzalez

Director of Market Intelligence & Monetization

Whale TV+

About the speaker

Laura Gonzalez is the Director of Market Intelligence & Monetization at Whale TV+, the FAST/AVOD streaming service of the independent TV operating system Whale TV. Whale TV+ enables viewers to stream thousands of hours of free TV, both live and on demand.

In her current role, Gonzalez oversees Whale TV+ advertising and data insights strategy. She has a business development and data analytics background, and more than nine years of experience in the field of Connected TV.

She holds a master’s degree in International and European Law from Kiel University.

Panels

FAST lane viewing: Accelerating TV revolution

Marta Wojciechowska

Omnichannel Senior Business Manager

Douglas

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Marta Wojciechowska

Omnichannel Senior Business Manager

Douglas

About the speaker

Marta Wojciechowska is a seasoned expert in luxury brand marketing, with over 15 years of experience in the beauty and cosmetics industry. At Douglas, she is currently responsible for business development, as well as the strategy and coordination of marketing activities for brands both online and in physical stores. She designs effective business solutions across all product categories, recommending the most efficient communication channels.

She began her professional career as a journalist and researcher, collaborating with various publishing houses and the TVN Warner Bros. Discovery network for several years. Marta leverages her journalism experience and expertise by regularly publishing content on luxury brand marketing, the beauty industry, and the latest trends.

Panels

Ensuring brand safety, suitability and measurement on CTV

Ibtissam Mourna

Digital Manager

Procter & Gamble

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Ibtissam Mourna

Digital Manager

Procter & Gamble

About the speaker

Ibtissam Mourna is the Digital Manager at Procter & Gamble, with more than 10 years of experience in media, working with some of the world’s leading international agencies. Over the course of her career, she has developed expertise in digital marketing strategies, media planning, and brand communications, driving impactful campaigns and digital transformations.

Ibtissam is also a seasoned conference speaker and facilitator, having contributed to multiple industry events across Africa and Europe. Her ability to share insights into the rapidly evolving digital landscape has made her a sought-after voice in these regions. In addition, she has been a university professor for the last four years, where she teaches digital marketing modules, blending real-world experience with academic knowledge to inspire and educate future professionals.

Her extensive expertise and dynamic speaking style bring unique perspectives on the intersection of media, technology, and marketing.

Panels

How CTV can bolster linear TV efforts

Stefan Beckmann

Senior Regional Director, Northern Europe

FreeWheel

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Stefan Beckmann

Senior Regional Director, Northern Europe

FreeWheel

About the speaker

With nearly 20 years’ experience in digital advertising and publishing, Stefan Beckmann brings comprehensive knowledge and regional expertise to his role as Senior Regional Director, Northern Europe at FreeWheel. Based in Hamburg, Stefan’s role is to maintain and strengthen FreeWheel’s position as market leader in the premium video industry.

Prior to joining FreeWheel, Stefan was Managing Director, DACH at SpotX, where he was responsible for driving growth across the region. He also served as Country Manager DACH at Infectious Media.

Panels

Ad tier strategies: Navigating the modern era of streaming

Alexander Von Woikowsky

Managing Director

Goldbach

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Alexander Von Woikowsky

Managing Director

Goldbach

About the speaker

Alexander von Woikowsky is Managing Director of Gold-bach Germany and has more than 20 years of experience in the successful capitalization of media companies. He began his career at IP Deutschland as Sales Manager before moving to InteractiveMedia (now Ströer) in London to manage the international sales business. He then worked for many years at ProSiebenSat.1 in the role of Director Key Account Management Distribution. In 2018, he co-founded Joyn, the platform of Maxdome and 7TV, having previously been Managing Director at Maxdome. In 2019, he took over the position of Managing Director at Burda Studios Pictures, where he drove the video strategy and contributed his in-depth knowledge of the digital sector. In addition, he supported various companies in the areas of digitization, moving image and strategy. He has worked as a consultant for Goldbach Germany since 2022 and took over the position of Managing Director alongside Frank Möbius at the beginning of 2024.

Panels

Ad tier strategies: Navigating the modern era of streaming

Katarzyna Drogowska

Head of AVOD Streaming & Player Editorial Director

Warner Bros. Discovery Poland

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Katarzyna Drogowska

Head of AVOD Streaming & Player Editorial Director

Warner Bros. Discovery Poland

About the speaker

Katarzyna Drogowska is a social sciences Ph.D. and an expert in the digital media industry, specializing in OTT platforms and video streaming. Currently, she leads Warner Bros. Discovery Poland’s AVOD service, Player, while also serving as the editorial director of the platform. With over 15 years of experience managing streaming products, business models, content, and editorial teams, she combines these skills with expertise in data monetization and implementing machine learning solutions.

She graduated from the University of Warsaw, where she defended her doctoral thesis in the field of new media economics. She is also SWPS University’s head of postgraduate studies focusing on human-technology interactions.

Panels

FAST lane viewing: Accelerating TV revolution

Bartosz Brennek

Strategy Director

Zenith Polska

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Bartosz Brennek

Strategy Director

Zenith Polska

About the speaker

A seasoned strategist combining deep communication and consulting expertise with robust analytical and research capabilities. Specializing in data-driven marketing solutions and digital transformation. Track record of developing award-winning campaigns recognized by Effie, Mixx Awards, KTR, and Innovation. At Zenith, leads the integration of research and analytics with communication strategies, oversees content, events, and influencer initiatives, and develops measurable consulting solutions. Publicis Groupe’s lead expert in data-driven & performance marketing and new product development. Advisor for startups through SAR’s acceleration program and scout for nextTECHnow, Publicis Group’s accelerator.

Panels

Ensuring brand safety, suitability and measurement on CTV

Rafał Muciński

Platforms Strategy and Precision Director

Publicis Media

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Rafał Muciński

Platforms Strategy and Precision Director

Publicis Media

About the speaker

Rafał Muciński is an experienced expert in programmatic and ad-tech, currently serving as the Programmatic & Platforms Strategy Director at Publicis Media. With nearly 15 years of experience in the digital industry, including 10 years at Publicis Media, he is a key figure in driving advertising innovation. Rafał leads a team of programmatic experts and heads the Platforms Strategy team, developing and implementing advanced advertising strategies. His extensive experience and specialized knowledge make him a respected authority in the industry, shaping the future of digital advertising.

Panels

Monetisation models for publishers in the CTV space

Łukasz Kowalczyk

Strategy & Innovation Leader

Altavia Kamikaze/K2 Group

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Łukasz Kowalczyk

Strategy & Innovation Leader

Altavia Kamikaze/K2 Group

About the speaker

In the media agency industry for 14 years, specializing in media strategy, digital planning, and buying. Has worked with major brands such as Microsoft, Opel, and ING to enhance their video communications across various media touchpoints. Developed award-winning campaigns recognized by Effie, MIXX, Innovation Awards. Led programmatic buying capabilities within the agency and pioneered attention measurement. Passionate about brand marketing, new technologies, and ad tech solutions. Currently Strategy and Innovation Leader at Altavia Kamikaze + K2 Group.

Panels

The future of broadcast programmatic strategy

Victoria Davies

Managing Director

Accelerate Consulting

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Victoria Davies

Managing Director

Accelerate Consulting

About the speaker

Victoria Davies is a senior media executive and strategic advisor to clients in media, sports, entertainment and tech. As Managing Partner at Davies, Stoychev & Partners, Victoria advises clients on digital transformation, international expansion, M&A evaluation and integration, revenue and product growth strategy, and hybrid monetisation models. She is an expert in scaling up market- driven businesses into regional powerhouses.

Until 2021, Victoria served as SVP and General Manager of 32 markets for Warner Bros. Discovery.

She led the business transformation in Central & Eastern Europe, Turkey, Greece, Israel, and Central Asia for well-loved brands such as Eurosport, Discovery and TLC and developed a world-class team across 9 locations. She transformed her remit from a pay-tv business into a diversified media ecosystem for entertainment and sports in the pay-tv, free-to-air and streaming environments.

Victoria has an impressive track record of delivering transformative growth for media businesses in Europe, Africa and Asia. Highlights include leading post M&A integrations for Eurosport and Scripps to create significant new value through a combined portfolio and organization, developing the growth playbook for B2B partnerships of streaming services, and spearheading the launch of the TLC brand in several European markets to become #1 in category.

Victoria holds an MBA and BA in German & Serbian/Croatian and is fluent in Bulgarian. When partnering with her clients on new value creation, she leverages her multi-cultural mindset and cross-functional expertise in growth strategy, content and product strategy, operational excellence, organizational alignment, and digital transformation to deliver winning strategies.

Panels

Personalisation & Content Discovery To Enhance User Retention Navigating Through The Crowded OTT Landscape FAST lane viewing: Accelerating TV revolution

Julian Savitch-Lee

Programmatic Consultant and Advisor

DigiCake

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Julian Savitch-Lee

Programmatic Consultant and Advisor

DigiCake

About the speaker

Julian Savitch-Lee is an AdTech expert with 17 years of experience in digital advertising, specializing in product development, programmatic strategy, and commercial growth. After earning a BA in Event Management from Leeds Metropolitan University, he held sales and account management roles at Gumtree, Multimap, Rubicon Project, and BidSwitch, driving substantial revenue growth and expanding partnerships. Most recently, as Commercial Director for VIDAA Smart TV OS, Julian led global ad sales for Hisense TVs, following product leadership roles at Samsung Ads and Synamedia. Currently, Julian leads DigiCake, a GTM and strategy consultancy advising a wide range of clients. A neuro-diverse dyslexic thinker, he has also mentored students at the UK’s National College for Digital Skills.

Panels

Capitalizing on D2C, OTT, Streaming & Social Media Trends The future of broadcast programmatic strategy

Maciej Walczybok

VP AdSales Northern Central Eastern Europe

Paramount

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Maciej Walczybok

VP AdSales Northern Central Eastern Europe

Paramount

About the speaker

Maciej has 19 years of professional experience in media industry. Started on Agency side, from 2012 he works for Viacom, ViacomCBS and recently for Paramount Advertising International as VP AdSales for Northern Central and Eastern Europe. In his role he’s responsible for advertising revenue for all Paramount’s products on more than 15 european markets including Poland and CEE markets, Germany and DACH region as well as Netherlands and Benelux region. He’s managing commercialization of TV channels (Comedy Central, MTV, Paramount Network, Nickelodeon), Streaming products (PlutoTV, Paramount+ and SkyShowtime) as well as local Paramount Advertising Brand Studio units (360 degrees & branded content marketing solutions like MTV Unplugged, MTV European Music Awards, among others).

Panels

Ad tier strategies: Navigating the modern era of streaming

Vjeko Srednoselec

Chief Operating Officer

Dentsu

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Vjeko Srednoselec

Chief Operating Officer

Dentsu

About the speaker

Vjeko Srednoselec serves as the Growth Officer for dentsu Southeast Europe and the Chief Operating Officer for dentsu Croatia. In these roles, he is deeply engaged in the media and digital marketing landscape across Croatia, the Adriatic markets, Romania, and Bulgaria.

Beyond his duties at dentsu, Srednoselec actively participates in the Interactive Advertising Bureau Croatia, where he is responsible for analyzing and measuring online media advertising investments in the Croatian market.

He brings extensive industry experience, having previously led digital operations at international agencies. Pioneer of integrated video advertising in Croatian market, with more than a decade of experience within cross-screen media approach.

Alexa Constantinescu

Media Solutions Partner

GroupM

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Alexa Constantinescu

Media Solutions Partner

GroupM

About the speaker

Alexa Constantinescu, an acknowledged leader in the advertising technology sector and recipient of the Ad Tech Rising Star award in 2023 by ExchangeWire, is a seasoned expert in the fields of programmatic advertising, influencer marketing, and the emerging area of Connected TV (CTV) advertising. Alexa is pivotal in spearheading media product developments that not only align with but also amplify client outcomes, showcasing a keen acumen for both innovation and trading. Alexa is also a board member of IAB Romania.

Casper van-Wandelen

Retail Media Lead BNX

Unilever

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Casper van-Wandelen

Retail Media Lead BNX

Unilever

About the speaker

Casper van Wandelen is a seasoned professional with previous experience in commercial, marketing and customer strategy roles. Currently serving as the Retail Media Lead for the Benelux at Unilever, he is at the helm of leading relationships with all key retailers in the region and guiding a dedicated retail media team within their media agency. His strategic insights and leadership skills have been instrumental in driving successful collaborations and campaigns that enhance Unilever’s retail media presence and effectiveness.

Peter Malatinszky

Industry expert & CEO

Tengrai Artificial Intelligence

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Peter Malatinszky

Industry expert & CEO

Tengrai Artificial Intelligence

About the speaker

Peter made his studies at University of Central Oklahoma in the USA, Budapest Business School in Hungary and Sorbonne in France. After working in sales and team leadership in a variety of industries in multinational environment, he joined 21th Century Fox, where he was responsible for leading the distribution division of the company on the Hungarian market. He continued his career at Discovery, where upon covering the distribution role for the 12 channels and digital products, he was also responsible for creating and implementing a new commercial policy in Hungary. He was previously the Digital Media Director at TV2’s management team, where, in addition to creating a new AVOD (TV2 Play), B2B (TV2 Play Premium) and B2C (TV2 Play Zero) platform he was in charge for the online content and business strategy of the company.

Albert-Jan Tebbe

Director Advanced Advertising

Liberty Global

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Albert-Jan Tebbe

Director Advanced Advertising

Liberty Global

About the speaker

Albert-Jan has more than 15 years of experience in media & technology. After evangelising the internet at EuroNet Internet in the nineties, he held several strategic business development roles in media companies, like De Telegraaf, Digitenne, Canal Digitaal & Liberty Global, where he launched red button Apps and advertising. In 2009, he started MM1X, an Adtech services company, which was sold in 2012. A year later he started developing the business for several start-ups in the OTT technology industry, like Ooyala, THEOplayer and Bitmovin. Early 2020, he re-joined Liberty Global to develop the market for addressable TV advertising. Albert-Jan holds a Master of Science in economics from the University of Groningen (RUG).

Panels

The future of broadcast programmatic strategy

Anna Michalowska

Head of Content & Marketing

Rakuten TV

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Anna Michalowska

Head of Content & Marketing

Rakuten TV

About the speaker

Anna Michałowska joined Rakuten TV in 2021, as a Content & Marketing Country Manager for PL&CEE region, which evolved into a pan-regional role as Head of Content & Marketing Country Managers. In her current role, she is responsible for monetization of local Rakuten TV markets across all business lines – AVOD/FAST/TVOD – ensuring local content relevancy, execution of relevant marketing and content-related partnerships, as well as advertising growth. Before joining Rakuten TV, she worked for Wirtualna Polska, a prominent player in the Polish media industry, as a Head of Business for OTT platform & Zalando (Berlin) – where she gained valuable experience in e-commerce.

Tomasz Chłodecki

Expert of the Programmatic Working Group

IAB Poland

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Tomasz Chłodecki

Expert of the Programmatic Working Group

IAB Poland

About the speaker

Panels

The future of broadcast programmatic strategy

Kenechi Belusevic

VP Business Development and Distribution

Warner Bros. Discovery

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Kenechi Belusevic

VP Business Development and Distribution

Warner Bros. Discovery

About the speaker

Kenechi Belusevic is Vice President Business Development and Distribution responsible for WBD’s business in SEE, Baltics, CIS, Mediterranean and Israel and Lead on Commercial Sports development across the combined region.

Kenechi is a Senior Media, Entertainment and Sports executive with vast experience working with Sports federations, Sports media Agencies, FTA Broadcasters, Pay TV operators and Digital platforms on strategic development, content licensing, acquisitions, Distribution and sales.

She is a Nigerian native and has a diverse career background in the areas of Legal, Education and Media. She holds an MBA, MA and LLB from Cardiff University, Vrije University Brussels and University of Nigeria (UNN) respectively.

Kenechi is a sports enthusiast and enjoys Basketball and Football.

Nikodem Rudziński

Programmatic Specialist

MTA Digital

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Nikodem Rudziński

Programmatic Specialist

MTA Digital

About the speaker

Nikodem Rudziński is a Digital Marketing Specialist at MTA Digital, with 7 years of experience in the digital marketing industry and 2 years specializing in programmatic advertising. Nikodem focuses on crafting advertising strategies for international clients across the European and US markets, including Display, Video, Connected TV, and Audio.

At MTA Digital, Rudziński is responsible for developing comprehensive advertising strategies for global brands, leveraging leading CTV platforms and YouTube. Additionally, he shares his expertise as a lecturer, teaching social media marketing to aspiring marketers. Currently, he is dedicating his time to writing one of the first books on Programmatic advertising in Poland.

Outside of his professional endeavors, Rudziński is an avid aviation and space exploration enthusiast. Rudziński holds both a BA and MA in Management from Nicolaus Copernicus University.

Natalia McKinnon

CEE Retail Media Manager

Haleon

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Natalia McKinnon

CEE Retail Media Manager

Haleon

About the speaker

Natalia is an experienced professional in digital commerce and performance marketing, with a strong track record in pioneering digital channels and crafting consumer-centric retail media strategies. With over 8 years in the industry, she has successfully driven growth across diverse product categories and strongly advocates for making every media touchpoint shoppable. Currently, Natalia is dedicated to developing world-class retail media strategies at Haleon, integrating seamless shopping experiences and optimizing media investments to deliver outstanding business results.

Tome Miladinoski

Group content and broadcasting lead

A1 Telekom

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Tome Miladinoski

Group content and broadcasting lead

A1 Telekom

About the speaker

Tome is an experienced executive in TV Content, Media and Broadcasting, working for A1 Group in last 10 years. In his early professional days, he has been working as a buyer in FMCG industry, for one of the largest international retail chains.

As of 2014, he joined the local marketing team in A1 Macedonia in B2C Product Marketing, then through Group B2C product and proposition, to A1 Group international activities in the field of B2B Business. Currently, leading A1 Group activities for TV Content, Media and Broadcasting activities.

His educational background is in financial management, with focus on large M&A.

Recently in A1, he is actively working on setting up the TV Content and Media strategy in both B2B and B2C.

Matej Lončarić

Chief Digital Officer

CME Adria

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Matej Lončarić

Chief Digital Officer

CME Adria

About the speaker

Matej Loncaric, Chief Digital Officer at CME Adria, joined the company in 2023 and he is responsible for Digital Operations in Slovenian Pro Plus and Croatian RTL. Under his leadership, the new unique streaming platform of RTL in Croatia – Voyo – was successfully launched. He has previously worked on developing digital strategies and business plans for various media brands at Styria. Loncaric is the brain behind the largest Croatian video platform for Generation Z – Joomboosa, and he has also spearheaded the development of other brands such as Joonglaa in Slovenia and Roosvaaj in Serbia. Prior to his role at CME Adria, he served as the director of miss7 and the video department at 24sata. His career began at Nova TV, where he held positions as the editor-in-chief of dnevnik.hr and a producer for new media. Loncaric is a graduate of FER in Zagreb and holds a Master’s degree in Communication and Space Technology Engineering.

Panels

How CTV can bolster linear TV efforts