May Agenda
May Agenda
-
Day 1
Thursday, May 30
| 08:30 AM |
Registration & Welcoming Coffee 45 minutes |
| 09:15 AM |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 AM |
The year of streaming ad tier consolidation 50 minutes |
| 10:20 AM |
Unstoppable FAST 30 minutes |
| 11:05 AM |
Coffee break 30 minutes |
| 11:35 AM |
Solving the CTV identity crisis 30 minutes |
| 12:05 PM |
Brand safety and CTV advertising 45 minutes |
| 12:50 PM |
Lunch & Networking 60 minutes |
| 13:50 PM |
The reinvention of operator-powered addressable advertising 45 minutes |
| 14:35 PM |
The big European ad buyers roundup 45 minutes |
| 15:20 PM |
Coffee break 30 minutes |
| 15:50 PM |
Retail media meets CTV 45 minutes |
| 16:35 PM |
The road to multi-currency measurement in Europe 45 minutes |
| 17:20 PM |
Console and in-gaming advertising: here to play 30 minutes |
| 17:50 PM |
Closing speech 5 minutes |
Registration & Welcoming Coffee
Thursday, May 30, 08:30 AM - 09:15 AM
Welcoming Speech & Market Overview
Thursday, May 30, 09:15 AM - 09:30 AM
The year of streaming ad tier consolidation
Thursday, May 30, 09:30 AM - 10:20 AM
- Hybrid ad-supported/SVOD monetization strategies
- Ad load: how much is the right amount?
- Incremental reach: expectation vs reality
- Ad tech stack innovation
Moderated by: Cadi Jones – SVP Europe – Index Exchange
Unstoppable FAST
Thursday, May 30, 10:20 AM - 11:05 AM
- Partnership models between FAST channels and platforms
- Trading FAST as premium inventory
- Ad targeting on low-friction data collection services
- User experience: ad load, relevancy and viewer input
Moderated by: Victoria Davies – Managing Partner – Davies, Stoychev & Partners
Coffee break
Thursday, May 30, 11:05 AM - 11:35 AM
Solving the CTV identity crisis
Thursday, May 30, 11:35 AM - 12:05 PM
- Dealing with overlapping STB addressable and CTV data
- The need for unified identity and greater currency accountability
- Pushing ad tech to increase transparency while maintaining privacy
- CTV as the perfect platform for measurement and optimization
Moderated by: Patrick Zinga – Digital Media, Data & Martech Lead – The HEINEKEN Company
Brand safety and CTV advertising
Thursday, May 30, 12:05 PM - 12:50 PM
- CTV brand suitability and ad fraud prevention
- Ad serving transparency and protection controls
- Contextual targeting for more efficient ad buys
- Machine learning advances against inappropriate content
Moderated by: Jeff Eales – Director of Systems Strategy – Sky
Lunch & Networking
Thursday, May 30, 12:50 PM - 13:50 PM
The reinvention of operator-powered addressable advertising
Thursday, May 30, 13:50 PM - 14:35 PM
- From STB linear to fully convergent TV addressability
- Pay TV operator integration of FAST channel inventory
- Enablement of broadcaster linear addressable in Europe
- Audience targeting: pre-built and custom segmentation
Moderated by: Ophélie Boucaud – Principal Analyst – Dataxis
The big European ad buyers roundup
Thursday, May 30, 14:35 PM - 15:20 PM
- Are brands planning CTV and linear budgets together?
- KPIs to find the right audiences and monitor impact
- Reach evaluation and deduplication analysis
- The rise in performance-based, custom creatives in CTV
Moderated by: Ophélie Boucaud – Principal Analyst – Dataxis
Coffee break
Thursday, May 30, 15:20 PM - 15:50 PM
Retail media meets CTV
Thursday, May 30, 15:50 PM - 16:35 PM
- Partnership models between retailers and streamers
- Interactive and shoppable TV ads
- High-precision data-driven targeting possibilities
- From in-store to in-show: physical + OTT campaign integration
Moderated by: Patrick Zinga – Digital Media, Data & Martech Lead – The HEINEKEN Company
The road to multi-currency measurement in Europe
Thursday, May 30, 16:35 PM - 17:20 PM
- How, when and who will solve cross-platform measurement?
- Will measurement panels survive?
- Identity spines, first-party data and clean rooms
- Addressing the OEM walled garden dilemma
Moderated by: Jeff Eales – Director of Systems Strategy – Sky
Console and in-gaming advertising: here to play
Thursday, May 30, 17:20 PM - 17:50 PM
- Programmatic trading of free-to-play (F2P) inventory
- Ad products that don’t interfere with gaming experience
- Is crossplay the new cross-platform ad measurement nightmare?
- What are gaming marketers looking for?
Moderated by: Sam Butler – Chief Business Officer – GameTheory
Closing speech
Thursday, May 30, 17:50 PM -