November Agenda
November Agenda
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Day 1
Tuesday, November, 12
Registration & Welcoming Coffee
Tuesday, November, 12, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, November, 12, 09:15 - 09:30
Ad tier strategies: Navigating the modern era of streaming
Tuesday, November, 12, 09:30 - 10:10
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Impact of streaming on traditional linear TV and advertising channels
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Evolving trends in business subscription models
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Leveraging on data analytics for user centric monetisation and personalisation
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Enhancing user engagement and retention
Moderated by: Peter Malatinszky – Moderator
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Malatinszki╠uyPeter.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Kenechi-Belusevic-VP-Business-Development-and-Distribution-WBD.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/09/Stefan-Beckmann-Senior-Regional-Director-Northern-Europe-FreeWheel-e1727346385454.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/10/Alexander-von-Woikowsky-e1727931586300.jpg)
How CTV can bolster linear TV efforts
Tuesday, November, 12, 10:10 - 10:50
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Reaching audience across multiple devices and platform
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Enhancing targeting and personalisation
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Cross-screen integration and retargeting
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Integrating CTV data with linear TV data for holistic insights
Moderated by: Peter Malatinszky – Moderator
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Malatinszki╠uyPeter.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Vjeko-Srednoselec01.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/08/DSC02166-copy-2-2.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/09/Ibtissam-Mourna-e1727336243503.jpeg)
One to One Session
Tuesday, November, 12, 10:50 - 11:10
Coffee break
Tuesday, November, 12, 11:10 - 11:40
Monetisation models for publishers in the CTV space
Tuesday, November, 12, 11:40 - 12:20
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Monetisation strategies for publishers on CTV platforms:ad-supported, subscription-based and hybrid models
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Leveraging on programmatic advertising and direct sales channels
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Challenges and opportunities for revenue diversification
Moderated by: Peter Malatinszky – Moderator
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Malatinszki╠uyPeter.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/08/Tome-Miladinoski-A1-200-x-200.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/08/Stafaniya-Radzivonik-200x200-1.png)
Lunch & Networking
Tuesday, November, 12, 12:20 - 13:20
FAST lane viewing: Accelerating TV revolution
Tuesday, November, 12, 13:20 - 14:00
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Uniting streams and screens: redefining partnership models
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Uncovering new revenue streams in streaming
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Crafting ad breaks without UX disruption
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Anna-M-Rakuten01.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/09/LauraGonzalez_Headshot_230228-scaled-e1726123961106.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/08/free-user-icon-295-thumb.png)
Head of AVOD Streaming & Player Editorial Director
Warner Bros. Discovery Poland
The future of broadcast programmatic strategy
Tuesday, November, 12, 14:00 - 14:40
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Optimising addressable advertising in Pay TV
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Programmatic deployment and ad inventory efficiency
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Crafting synergistic revenue models with broadcast and tech
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Breaking barriers and expanding beyond HbbTV
Coffee break
Tuesday, November, 12, 14:40 - 15:10
Media optimising and strategies for brands and agencies
Tuesday, November, 12, 15:10 - 15:50
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Integrating CTV and digital channels for maximum impact
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How can shoppable ads lead brands’ new path?
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Mastery of media data and insight for optimal growth
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The future of media buying and programmatic evolution
Moderated by: Nikodem Rudzinski
Programmatic Specialist
MTA Digital
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Alexa-C.square01.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Casper-Unilever01.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Nikodem-Rudzinski-Programmatic-Specialist-MTA-Digital-1.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Natalia-McKinnon-CEE-Retail-Media-Manager-Haleon-1.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/09/Joanna-Clear-Channel-scaled-e1725354659579.jpg)
Ensuring brand safety, suitability and measurement on CTV
Tuesday, November, 12, 15:50 - 16:30
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Media buying tactic ensuring 100% brand safety in the CTV
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Brand communication awareness, creativity and strategy to reach audience
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Audience measurement in the streaming landscape
Moderated by: Peter Malatinszky – Moderator
![](https://europe.ctvaddays.com/wp-content/uploads/2024/07/Malatinszki╠uyPeter.jpg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/09/Malgorzata-Stepnicka-Audika-scaled-e1726034004933.jpeg)
![](https://europe.ctvaddays.com/wp-content/uploads/2024/09/Marta-Wojciechowska_AO_Q1108small-e1727085503671.jpg)
Networking Cocktail
Tuesday, November, 12, 16:30 -