November Agenda
November Agenda
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Day 1
Tuesday, November, 12
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
Ad tier strategies: Navigating the modern era of streaming 50 minutes 
|
| 10:20 |
Media optimising and strategies for brands and agencies 45 minutes 
|
| 11:05 |
Coffee break 30 minutes |
| 11:40 |
How CTV can bolster linear TV efforts 40 minutes 
|
| 12:20 |
Lunch & Networking 60 minutes |
| 13:20 |
The future of broadcast programmatic strategy 40 minutes 
|
| 14:00 |
FAST lane viewing: Accelerating TV revolution 40 minutes 
|
| 14:40 |
Coffee break 30 minutes |
| 15:10 |
Monetisation models for publishers in the CTV space 40 minutes
|
| 15:50 |
Ensuring suitability and measurement on digital advertising: the advertisers’ needs 40 minutes
|
| 16:30 |
Closing Remarks & Networking Cocktail
|
Registration & Welcoming Coffee
Tuesday, November, 12, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, November, 12, 09:15 - 09:30
Ad tier strategies: Navigating the modern era of streaming
Tuesday, November, 12, 09:30 - 10:20
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Impact of streaming on traditional linear TV and advertising channels
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Evolving trends in business subscription models
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Leveraging on data analytics for user centric monetisation and personalisation
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Enhancing user engagement and retention
Moderated by: Peter Malatinszky – Moderator
Media optimising and strategies for brands and agencies
Tuesday, November, 12, 10:20 - 11:05
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Integrating CTV and digital channels for maximum impact
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How can shoppable ads lead brands’ new path?
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Mastery of media data and insight for optimal growth
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The future of media buying and programmatic evolution
Moderated by: Nikodem Rudzinski
Programmatic Specialist
MTA Digital
Coffee break
Tuesday, November, 12, 11:05 - 11:40
How CTV can bolster linear TV efforts
Tuesday, November, 12, 11:40 - 12:20
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Reaching audience across multiple devices and platform
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Enhancing targeting and personalisation
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Cross-screen integration and retargeting
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Integrating CTV data with linear TV data for holistic insights
Moderated by: Peter Malatinszky – Moderator
Lunch & Networking
Tuesday, November, 12, 12:20 - 13:20
The future of broadcast programmatic strategy
Tuesday, November, 12, 13:20 - 14:00
- Optimising addressable advertising in Pay TV
- Programmatic deployment and ad inventory efficiency
- Innovation and potential in addressable TV for operators
- Crafting synergistic revenue models with broadcast and tech
Moderated by : Julian Savitch-Lee -Programmatic Consultant and Advisor- DigiCake
FAST lane viewing: Accelerating TV revolution
Tuesday, November, 12, 14:00 - 14:40
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Uniting streams and screens: redefining partnership models
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Uncovering new revenue streams in streaming
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Crafting ad breaks without UX disruption
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
Head of AVOD Streaming & Player Editorial Director
Warner Bros. Discovery Poland
Coffee break
Tuesday, November, 12, 14:40 - 15:10
Monetisation models for publishers in the CTV space
Tuesday, November, 12, 15:10 - 15:50
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Monetisation strategies for publishers on CTV platforms:ad-supported, subscription-based and hybrid models
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Leveraging on programmatic advertising and direct sales channels
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Challenges and opportunities for revenue diversification
Moderated by: Peter Malatinszky – Moderator
Ensuring suitability and measurement on digital advertising: the advertisers’ needs
Tuesday, November, 12, 15:50 - 16:30
- Brand communication awareness, creativity, and strategy to reach an audience
- Unlocking addressable TV advertising capabilities
- Leveraging multiple channels: CTV, a new opportunity for advertisers?
Moderated by: Peter Malatinszky – Moderator
Closing Remarks & Networking Cocktail
Tuesday, November, 12, 16:30 -